The allure of a Rolex watch transcends mere timekeeping; it represents a legacy of craftsmanship, precision, and enduring style. For those seeking to purchase a Rolex in Switzerland, understanding the pricing structure is paramount. This article delves into the world of Rolex prices in Switzerland, providing an in-depth analysis of various models and factors influencing their cost. We will refer to the provided data – "Listino prezzi 01.2024 Prezzo massimo consigliato al pubblico EURO (IVA inclusa) 2023 — 2024 SWITZERLAND Master catalogue 04.2023 Manufacturer’s suggested retail prices (MSRP) CHF (VAT included) 117 00 04/23 CHF 2023 — 2024 Rolex_LP_CG_04-2023_new.indd 1 07.03.23" – and expand upon the information it provides, exploring individual models and the broader market dynamics.
The provided data snippet indicates a Rolex price list (Listino prezzi) effective January 2024, showing Manufacturer's Suggested Retail Prices (MSRP) in Swiss Francs (CHF) including VAT, based on a master catalogue from April 2023. The reference to "117 00" likely indicates a page number or a specific internal code within the catalogue. While this snippet provides limited numerical data, it establishes the foundational context for our deeper dive into Rolex pricing in Switzerland. It's crucial to understand that these are *suggested* retail prices. Actual prices may vary slightly depending on the retailer and any ongoing promotions.
Rolex Modelli e Prezzi: A Diverse Range
Rolex offers a vast array of models, each with its own unique design, features, and price point. Categorizing them helps to understand the pricing spectrum:
* Professional Watches: This category encompasses iconic models renowned for their robustness and functionality, often associated with specific professions or activities. Examples include:
* Rolex Submariner Nuovo Prezzo Ufficiale: The Submariner, a diving watch par excellence, represents a cornerstone of the Rolex collection. Its official price varies depending on the material (steel, gold, or combinations thereof) and specific features (e.g., date function). Expect prices to start significantly higher than the average of other models due to its iconic status and consistent demand. The official price, as stated by the manufacturer, should be the starting point for your research.
* Rolex GMT-Master II (including the "Batman" and "Pepsi"): The GMT-Master II, known for its bidirectional rotating bezel and GMT functionality, is highly sought after. The "Batman" (black and blue bezel) and "Pepsi" (red and blue bezel) variations command particularly high prices due to their distinctive aesthetics and collector appeal. The "Rolex Batman prezzo listino" will be considerably higher than a standard GMT-Master II.
* Rolex Milgauss Prezzo Listino: The Milgauss, designed for scientists working near strong magnetic fields, is a less common model but still holds a dedicated following. Its unique green crystal and distinctive design contribute to its price. The "Rolex Milgauss prezzo listino" will reflect its specialized features.
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